Work / Case study
InvoiceCloud
Financial technology — electronic bill payment for public sector and utilities.
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The brief
Following the 2021 IPO of its parent company, EngageSmart, InvoiceCloud needed to raise its profile as a leading fintech solution for municipal tax collectors and utility providers. To reach prospective customers in these niche markets, the company needed to showcase both the results it was delivering for existing customers as well as the expertise of its own leadership team.
What we did
- 01
Editorial Strategy and Execution
Without a steady stream of major company announcements, InvoiceCloud needed another way to grow and sustain its visibility. Quarter Horse developed a proactive editorial strategy designed to generate a level of visibility that would rival the coverage we’d secured for its parent company in 2021. We launched a thought leadership program that strategically seeded InvoiceCloud executives in trade publications read by InvoiceCloud customers.
- 02
Expert Voices and Executive Visibility
Quarter Horse developed a robust content program around InvoiceCloud’s subject matter experts and customer leaders. Each month, our editorial team interviewed an InvoiceCloud expert or customer about timely issues in payments, digital experience, and fintech, and developed one or more articles for our media relations team to place in relevant trade publications.
Real impact
Our program produced a steady drumbeat of coverage. In 2023, Quarter Horse drafted and secured 25 bylines for InvoiceCloud leaders. In 2024, we secured another 23 contributed articles in key trade publications read by InvoiceCloud’s customer audience. To date, InvoiceCloud content drafted and placed by Quarter Horse continues to rank highest in searches for electronic bill presentment and payment solutions.
Our awards program resulted in 18 award wins for EngageSmart and InvoiceCloud in 2023, including the Deloitte Technology Fast 500, multiple Stevie Awards for Customer Service and Women in Business, and PropertyCasualty360’s Insurance Luminaries award. Quarter Horse’s work for InvoiceCloud was also named a finalist in the B2B Marketing category of the 2024 North America SABRE Awards.
Quarter Horse PR
Communications for purpose-driven companies. Brooklyn, NYC.