Stay in the Loop

I understand why an executive who has spent years building a technology he believes could change the world would be frustrated by a story that doesn't match his vision. But something important is getting lost in the commotion.

Organizers are calling for a general strike—a collective refusal to carry on as if the ordinary rules still apply. If the idea of the editorial director of a PR firm participating makes you pause, read on.

Despite our editorial team's obvious brilliance, sometimes our more out-there ideas still end up on the cutting room floor. It didn't need to go that way, if only our faves had AAA.

Nicole Bestard shares why working with purpose-driven companies makes PR rewarding, even amid bleak headlines. Recent stories from a solar farm, an accessible navigation app, and conversations with journalists offer reasons for optimism.

The Quarter Horse team shares its favorite longreads of 2024 and what made each story memorable. From rare horses to AI companions, the collection celebrates journalism that informs, challenges, and delights.

Quarter Horse explains why it is keeping its Washington Post subscription despite disagreeing with the paper's decision to withhold a presidential endorsement. The team makes the case for supporting reporters and transparent, accurate journalism.

But the truth is repetition is valuable. Repetition is how we remember. Repetition is how change—sorely needed—goes from an idea to a reality. And repetition never hurt a prayer.

Media layoffs and PR agency consolidation are narrowing the range of stories and perspectives that reach the public. Quarter Horse argues for supporting original reporting, paying for subscriptions, and respecting journalists' work.

Quarter Horse celebrates a year of client work, media coverage, and conversations about the values guiding its team. Its year-end give-back bonus supports local organizations and brings donations since the agency's founding to $50,000.