Work / Case study
SimplePractice
Values-based healthcare — practice management for independent clinicians.
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The brief
SimplePractice, a leading EHR software for behavioral health practitioners, had historically offered its services directly to therapists and group practices. In October 2020, its parent company, EngageSmart, engaged Quarter Horse to support the launch of Monarch, SimplePractice’s therapist directory and mental health resource hub. Monarch was to be more than a matching service: SimplePractice envisioned a destination for people seeking therapy, already in therapy, considering it, or simply interested in mental health and wellness.
What we did
- 01
Editorial Strategy and Execution
Quarter Horse developed an editorial strategy designed to turn that vision into a publication, with explainers, first-person stories, essays, listicles, and other content that showcased diverse perspectives, the value of mental healthcare, and helped people understand therapy and find the right therapist for their needs. We built out an editorial strategy and content calendar, and assembled a dedicated team of professional writers and editors and a network of freelancers to bring Monarch to life.
- 02
Brand Building and Content to Match
In a rapid sprint of a few months, Quarter Horse oversaw the creation of more than 100 pieces of content through writing and research, tapping a network of over 40 professional writers and reporters. We acted as creative and strategy lead, partnering with a creative agency, SEO firm, animation studio, and medical reviewers to create a differentiated brand and rich content library.
Real impact
Since its launch, Monarch has matched thousands of people with mental health professionals and other practitioners. Much of the original content Quarter Horse created for the 2021 launch continues to bring readers to the site and generate leads for practitioners while providing useful information and resources across a wide range of mental health topics.
“The Quarter Horse team helped SimplePractice build and launch our new brand and blog (Monarch) from scratch. Their counsel has been smart, strategic, and invaluable since day one.”
—Howard Spector, co-founder and former CEO, SimplePractice
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Quarter Horse PR
Communications for purpose-driven companies. Brooklyn, NYC.